Companies need to present themselves in a professional manner. Social Networks are particularly suitable for this matter because they can achieve greater transparency and make information available to the public.
Furthermore, interested partners have the opportunity to gather information about a company, brand or product.
Medial linkage facilitates web communication among users and their access to self-information. In fact, this process is enabled by social media - social networks such as facebook, twitter, tumblr, Xing, LinkedIn and others. However, the most important elements in our network are blogs!
Placing content on blogs
Blogs represent one huge backbone of social media. It would not be intelligent to place content only on social networks like facebook or twitter because this content would then become property of these networks and inevitably be tied will to them. Considering their topical intensity, blogs offer the ideal option to place content permanently. Moreover, their detection by search engines is quite high.
blogatus connects more than 4800 blogs and has achieved more than 900.000 facebook fans as well as 1,2 million twitter follower by now. In fact this exemplifies that content which has been placed outside of facebook and twitter has a higher range.